Using Approvals to Get Business
You might have come across the list of accredited organizations when browsing the Emergency First Response website. This is a list of organizations that have recognized Emergency First Response® programs and you can use it to your advantage and increase business? Start by browsing for approvals and target specific businesses or groups using the marketing materials available to you on the Emergency First Response Instructor site.
Here’s an example. Let’s say you decide you want to use the approval from the North Carolina Department of Health and Human Services Division of Child Development. First, pinpoint businesses you’d like to target. Since this is a Department of Child Development approval, you’ll likely solicit schools and day care facilities. Personalize the Preparedness and Compliance Made Easy handout (product no. 10277) from the EFR® marketing tool kit, then prepare a cover letter using the EFR letterhead. Tailor the copy so it speaks directly to the business. Then, send the two out and follow up with phone calls or additional mailers.
If you have questions or would like suggestions on gathering marketing materials, please contact information@emergencyfirstresponse.com.
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